A marketing and strategy agency
BUILT FROM THE inside OUT
We didn't just study the industry — we lived it. Now we turn that instinct into strategy for the brands, artists, and teams ready to build what's next.
Our Philosophy
GREAT STRATEGY DOESN'T START WITH DATA. IT STARTS WITH sense.
We believe every artist, creator, and brand has an instinct worth trusting. The problem isn't talent. It isn't vision. It's knowing how to translate that instinct into something that strikes a chord. The best ideas aren't the loudest. They're the ones that feel undeniably right — because they're rooted in how people actually think, feel, and connect.
Who We Are
COMMONSENSE is an agency founded by two marketing and strategy veterans who spent over 15 years leading audience growth, launching consumer products, and building campaigns at the highest levels of music, entertainment, and technology — from MTV to YouTube, Tidal, Netflix, and beyond. From global artist and brand launches to emerging AI experiments to digital-first content franchises, we’ve done the work. Now we do it for you.
Co-Founder
Jabari Powell
Specialty: Creative Strategy & Audience Growth
A creative strategist and storyteller with deep experience shaping how brands show up in culture. Through senior roles at Netflix, Tidal, MTV, and beyond, he has transformed ideas into compelling narratives, content, and experiences that build lasting connection. He brings an instinct for what feels authentic — bridging creative vision with the audiences it's meant to reach.
Co-Founder
Mahlet Seyoum
Specialty: Strategy & Innovation
A strategist with 15 years inside YouTube/Google at the forefront of music, creator platforms, and AI. Mahlet has led some of the most significant technology and product launches in entertainment — helping teams navigate what's coming before it arrives, and turning complex shifts into strategies that actually move. Her advantage isn't just knowing what's coming. It's knowing what to do about it.
THREE WAYS WE WORK WITH CLIENTS
01
Audience & Brand Development
We build and grow audiences across YouTube, Instagram, TikTok, and beyond — architecturally, not just tactically. We understand how platforms reward content and how viewers become fans become community.
02
Campaign & Promotional Strategy
We design and execute campaigns around releases, launches, and cultural moments, connecting your work to the audiences most likely to care.
03
Strategic Consultation
Executive-level strategy, project management, and execution across digital, brand, content, AI, and more, without a full-time hire. We embed as your strategic partner and tailor solutions to your specific needs.
WE WELCOME ALL CLIENTS WHO WANT TO BUILD THEIR sense.
Brands & Businesses
For businesses seeking to authentically engage and convert current and potential customers. We help brands define their voice, tell better stories, and build communities that last beyond the transaction.
artists, creators & public figures
For visionaries ready to turn attention into impact. We help translate creative identity into strategy, storytelling, and sustainable audience growth.
Entertainment & Media Companies
For teams shaping what people watch, hear, and experience next. We help navigate digital shifts, audience behavior, and new opportunities across platforms.
Music Labels & Talent Teams
For partners building the next generation of talent. We bridge creativity and strategy to grow audiences, deepen fandom, and scale what works.